By: JAmes Hart
I’ve been in marketing for about 20 years now and what I’ve learned from working in big corporates and small business is that the skills sets required are different. This model works really well when...
View ArticleBy: Janet
Thanks for this discussion – it’s good to know that feeling overwhelmed is “normal.” Two challenges in this vein as an seo: Getting experience in one of the verticals you mention that takes me from...
View ArticleBy: Mark @ Media Chimps
since starting out on my own, I’ve designed sites, developed sites, programmed, developed marketing strategies, developed social strategies, developed pricing strategies and copywritten countless...
View ArticleBy: Mike Tekula
Agreed Mark – it’s something we’ve had a lot of discussion about at Distilled. I think you’re going to see major SEO brands shrugging off that label as their products/services encompass more of a...
View ArticleBy: Chris Irwin
Thanks Mike. Yip we kinda have to assume multiple roles as SEO’s. Our company tended to try and be the “all in one” vendor however we became extremely disillusioned once we realised that there is just...
View ArticleBy: James Watson
Hi Mike. Thanks for such a nice post. Since I am a starter in the online marketing industry, these tips will certainly help me in shaping up my career.
View ArticleBy: Joel
A great answer to the prevailing mentality that SEO’s must be “Doers of all things”. We should understand, be familiar, wise enough to contribute. But we needn’t all be technical, we needn’t all be...
View ArticleBy: Mike Tekula
Thanks Joel, glad you enjoyed and agree. We can often deliver value across a wide swath of disciplines just by knowing considerably more than the client/stakeholder, but it’s key to recognize when...
View ArticleBy: The T-Shaped Web Marketer - Rand's Blog
<p>[...] of talk on the web about the “T-Shaped” marketer becoming a model for the future. Several articles will go into more depth than I can, but I did want to share my thoughts on the topic...
View ArticleBy: George Phillip
<p>Excellent post, thanks for sharing. The digital space definitely requires one to develop a multidisciplinary skill set. I also think that the comments about having an understanding of all...
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